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The ritz carlton hotel used a customer opinion questionare to obtain performing data about its dining and entertainment services. Customers were asked to rate six factors: Welcome, Service, food, menu, appeal, atmosphere and overall experience. Data were recorded for each factor 1 for fair 2 for average and 3 for good and 4 for excellent a) The customers response provided data for six variables. Are the variables quantative or qualitative? b) What measurement of scale if used?

Friday, October 1st, 2010


  1. A quantitative variable is a phenomenon measured in amounts, that is, numerical units. For example, a numerical score is a quantitative variable.
  2. The measurement is based on a scale of 1 to 4.

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